AbstractsBusiness Management & Administration

The project seeks to examine the Global value chain behind the products of Apple thereby endeavour to explain the recreation of inequality between the national economies. The data for the analysis is drawn from the works of Kaplinsky and Kreamer et al. the heuristic approach for analysis was used in order to compensate for lacking evidence and data that would allow to make a clear generalisations and concussions. The data provided in the form of figures which indicate the share of the added value in certain activities by corresponding participants of the Value Chain and their respective gains. It is concluded, based on the assumptions that due to the reinvestment of the incomes into advantageous niches and high value added activities, the companies are able to advance innovation retaining the share of the marked and comparative advantage, thereby c