Who you are vs. what you are in network society

by Kristina Samoskaite

Institution: Roskilde University
Year: 2015
Keywords: Facebook; Society values; Network society; Identity
Record ID: 1121417
Full text PDF: http://rudar.ruc.dk/handle/1800/18868


At the moment we live in a society that has changed from the one that our ancestors lived in and our descendants will live in, and according to society values and norms, that will be more or less different, that we do now. Social networks were important and existed all the time(Castells, 1996). But how we incorporate them into our lives and how it makes an impact on our minds and behaviour, is changing together with the society. In this paper I take into consideration variable of factors that hypothetically has an impact on how these values are presented and implemented on one of the biggest online network systems, Facebook. I hereby analyse how individual identity presentation perform in correlation to network society and face globalisation. There are numberless more factors and situations that can be also taken into consideration and therefore, this analysis could be much more explicit and even therefore, get more diverse outcome (Zhao et al. 2008). As I will mention in the limitations section, it is highly difficult and probably not even possible to examine the behavior of all population, in consequence the results should be taken accordingly.