AbstractsBusiness Management & Administration

The aim of this project is to show the relation between promotions through social media in dependent technological society. The case study for the report emphasized a creative aspect, taking outcome in the Danish amateur theatre Teater EGO. To connect the genres of the creative workspace together with marketing and value measurements three theoretical approaches were introduced, using different theorists for the respective fields. Besides these, own empirical studies were conducted in shape of a live event, interviews and observations. The project intend to illustrate how valuable the word-of-mouth methods have become in relation to direct marketing and how, this can be done with limited resources and low budget. The final conclusion has proven to become another, with focus towards internal gaining for EGO rather than external on measurable results and economy.