AbstractsBusiness Management & Administration

Video Project : Salaam - Reception Analysis

by Ahmet Omer Biskin

Institution: Roskilde University
Year: 2015
Keywords: Muslism; Denmark; RUC; Salaam
Record ID: 1120169
Full text PDF: http://rudar.ruc.dk/handle/1800/20993


This project is prepared to explore how the specified group of RUC students between the ages 20-25, understand and comprehend the representation of Muslims in the video workshop project “Salaam”. A focus group interview was conducted to examine the different perspectives. The questions were constructed according to Henrik Juel’s “Communicative Functions” in order to explore the narrative aspects of the video. For the analysis of the focus group interview, ideas in Kim Schrøder’s paper titled “Reception Analysis” was applied to seize an understanding of the variety of perceptions.