AbstractsBusiness Management & Administration

This project investigated Amazon.com, Inc’s business model and environment, particularly, the effect of Amazon’s implementation of a drone delivery system and the Amazon Fire TV, and its related services. This was achieved through an examination of four areas, the four working questions; revolving around an analysis and discussion of Amazon’s business model and environment, with particular focus on the two new features. Also, an analysis and discussion of how Amazon’s business model could be bettered with regard to the environment, particularly in connection with the two new features; as well as an examination of how this knowledge could be applied in general. The theoretical frameworks utilized for the analysis were the business model canvas and the business model environment analysis; also the actor-network theory (ANT) was utilized as the research strategy of the project. The research showed that the two new features had, and will have, a dramatic effect on Amazon’s business model and have met, and will continue to meet, the environment’s forces successfully, although there is large room for growth outside the US.