AbstractsSociology
How should merchants communicate with consumers? Empirical studies in online, social media, and mobile platforms
| Institution: | ETH Zürich |
|---|---|
| Department: | |
| Year: | 2013 |
| Keywords: | ELECTRONIC COMMERCE + ELECTRONIC MARKETS + DIGITAL ECONOMY; SOCIAL NETWORKS + WEBCOMMUNITIES + SOCIAL SOFTWARE (SOCIOLOGY); CONSUMER BEHAVIOUR |
| Record ID: | 1090604 |
| Full text PDF: | http://e-collection.ethbib.ethz.ch/show?type=diss&nr=21652 |
Abstract
Diss., Eidgenössische Technische Hochschule ETH Zürich, Nr. 21652, 2013
